Stella McCartney x H&M: A question of sustainability

A new collaboration between Stella McCartney and H&M, launching on 7th May is already raising eyebrows, bringing the tension between sustainable fashion and fast fashion into focus.

McCartney has built her reputation on environmentally conscious design. Her brand states it aims to create “the most desirable products with the least impact on our planet” and is “committed to being responsible, honest and accountable.” Reflecting on her first H&M collaboration in 2005 in a British Vogue interview, she described it as “a risk,” but one she was willing to take…